10 iconic cereal mascots that got huge transformations

Tony the Tiger looks almost unrecognizable.

One of the most tried and true traditions for breakfast in the United States is sugary cereal. Nothing gets kids more excited to get out of bed than a delicious bowl of big, colorful, morsels of goodness. 

A lot of the cereal kids love today, we loved as kids many years ago. They certainly don't look the same, and they might taste a little different too. Here's what the most famous breakfast mascots looked like when we were young.

Which one was your favorite?

Tony The Tiger

That's one grrrreat transformation! Thurl Ravenscroft spent over five decades voicing the cereal icon's famous catchphrase. 

Trix Rabbit

The sneaky rabbit debuted in 1959, and has tried to steal Trix cereal from kids ever since. 

Lucky The Leprechaun

The magically delicious breakfast cereal adopted the mascot in 1963. 

Count Chocula

Since 1971, it's not Halloween without a box of Count Chocula in the pantry. 

Toucan Sam

Originally, each stripe on Toucan Sam's beak represented a different color found inside.

Snap, Crackle, and Pop

Rice Krispies are so good, they need three mascots.

Cap'n Crunch

The pirate is almost like a high seas version of the Quaker Man.

Dig 'Em

The name of the cereal changed, but the mascot didn't. 

Sonny the Cuckoo Bird

It look like Sonny lost his shirt going cuckoo for Cocoa Puffs. 


General Mills has been pretty faithful to the original design of the Honey Nut Cheerios mascot.

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RedSamRackham 25 months ago
* Dig Em the Frog replaced Smacksie the Seal! ☺
Amalthea 25 months ago
Cap't Crunch was never a pirate; that was Jean leFoote (who had a really good cereal, too).
forthekids 38 months ago
My Friends and fellow performers:Chuck McCann and Jim Dukas were the voices of"Sonny The Cuckoo Bird & his grandpa"for "Coco Puffs" and "Count Chocula".
forthekids 38 months ago
After "Smacksie The Seal".."Quick Draw McGraw"(The popular Hanna/Barbera tv law enforcing horse)promoted "Kellogg's Sugar Smacks".
RedSamRackham 38 months ago
* Sugar Smacks once had Smacksie the seal before Diggem the frog! ☺
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