Halloween candy ads from the 1950s and 1960s
Let's go trick or treat in the past with vintage advertisements for Brach's, Baby Ruth, Necco Wafers and more.
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Halloween is a brilliant holiday. You dress up in a costume, you get candy. There are even great TV specials. As a kid, October 31 was always circled on the calendar. Candy companies (and dentists) mark the date as well. Adults fill bags and plastic pumpkins with bite-sized chocolate bars. Milky Way was long been a popular choice for trick-or-treaters. Some other candies from the past have fallen out of favor with young'uns. Once upon a time, children rang the doorbell for Necco Wafers and Coconut Grove bars. Let's flip through the newspapers and magazines of the past for some classic candy advertisements.
Brach's (1962)
![](https://cdnmetv.metv.com/UR7ZI-1444149492-272-list_items-halloweencandy_brachs_1962.jpg)
Note the Banana Split Bars, a direct competitor to the Banana Split chews made by Necco. Banana flavors were big in the 1960s.
Mars (1950s)
![](https://cdnmetv.metv.com/7P2dT-1444149506-273-list_items-halloweencandy_milkyway_1953.jpg)
Mars no longer sells the Forever Yours bar. Well, technically they do in a way, as it's a Milky Way Dark.
Milky Way (1960s)
![](https://cdnmetv.metv.com/BQdJY-1444150091-284-list_items-halloweencandy_milkyway_spookin_2.jpg)
We miss how wide these used to be.
Post cereal (1958)
![](https://cdnmetv.metv.com/WDfri-1444149518-275-list_items-halloweencandy_cereal.jpg)
People should give out sugary cereal more often.
Necco (1950s)
![](https://cdnmetv.metv.com/PnTK1-1444149523-276-list_items-halloweencandy_necco.jpg)
Can you name the eight flavors?
Curtiss (1950s)
![](https://cdnmetv.metv.com/xmSip-1444149537-277-list_items-halloweencandy_curtiss_witch.jpg)
Nabisco bought Curtiss in 1981.
Mars Milky Way (1954)
![](https://cdnmetv.metv.com/t2c7a-1444149542-278-list_items-halloweencandy_herekiddie_1954.jpg)
We like the detail of "Mars' sunlit kitchen." Rather poetic for the small print.
Wrigley's Spearmint Gum (1929)
![](https://cdnmetv.metv.com/l82R5-1444149547-279-list_items-halloweencandy_gum.jpg)
Okay, this one is older, but it's a beautiful piece of art. Plus, it's neat to see what kids of the 1920s were getting for Halloween.
Brach's (1959)
![](https://cdnmetv.metv.com/FVB9E-1444149551-280-list_items-halloweencandy_brachs_1060s.jpg)
We used to always excitedly hit up the houses that gave out the full candy bars. In 1959, Brach's was exciting — or so they claimed.
Schrafft's (1960s)
![](https://cdnmetv.metv.com/mwf9T-1444149556-281-list_items-halloweencandy_schraffts.jpg)
No longer around, Boston-based Schrafft's was a major player in the Northeast Halloween game. They even had Andy Warhol shoot a commercial for them in 1968.
Curtiss (1956)
![](https://cdnmetv.metv.com/0cCLt-1444149566-283-list_items-halloweencandy_curtiss.jpg)
Many of these ads refer to children as "goblins." So that's what they thought of us.
Fleer Dubble Bubble (1954–1957)
![](https://cdnmetv.metv.com/0cCLt-1444149560-282-list_items-halloweencandy_dubblebubble.jpg)
This delightfully impish kid showed up on trick or treat bags, too.
Kool-Aid (1964)
![](https://cdnmetv.metv.com/S6Ixb-1444152067-285-list_items-halloweencandy_koolaid.jpg)
Because you have to wash down all that candy with something.
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