The most popular Valentine's Day candy by state

Conversation hearts remain America's most popular Valentine's candy.

It seems like Christmas just happened and now Valentine’s Day is just around the corner. Before we know it, we’ll be celebrating the Fourth of July. (Please hurry up, summer.) While Valentine’s Day is marketed as the ultimate day to celebrate your relationship, we all know the real draw: candy. 

Whether you shower your significant other with boxes of chocolates or just wait until February 15th to raid the clearance shelves for all of the candy, sweet treats are definitely the best part of the holiday. Though the National Retail Federation reported that consumers are expected to spend less this year on other "romantic" gifts like flowers and jewelry, candy expenditures are expected to stay level. 

Candy Store, a bulk retailer of just about every candy known to man, just released its list of top Valentine’s candy of the last ten years, state by state.

What’s most surprising, though, is the No.1 selling Valentine’s Day candy. It’s not those heart-shaped boxes of chocolate that every confecton brand gets in on for the holiday. The best-selling Valentine’s candy is good ol’ classic Conversation Hearts. We shouldn’t be that surprised, though, as they date back to 1886. They wouldn’t have lasted a century and a half if people didn’t love them! It just goes to show that some things are classics for a reason.

Some other contenders included Hershey’s Kisses, chocolate roses, M&M’s and cupid corn (like candy corn, only pink and red).

While you might think different regions of the country might gravitate toward similar candies, different favorites are pretty scattered throughout the country. There aren't any states that prefer all chocolate candies, either. Check out the interactive map below!

Does your favorite Valentine’s candy match up with your state’s favorite?


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