7 brand name changes we never got over

We still call it Kentucky Fried Chicken.

Dunkin' Donuts will now officially be known as "Dunkin'." This rebranding comes hot on the heels of Weight Watchers changing its name to "WW."

The marketing decisions are meant to get us thinking about the companies in a new light. But really, they mostly dredge up memories of when other beloved brands dropped the "Fried," "Sugar" and "Pancakes" from their monikers. 

Honestly, if you grew up with the original name, you likely still use the original name. We'll always call it "Quik" and that's not changing. 

Let's take a look at some memorable brand-name changes. Do you still use the original name?


1. Kentucky Fried Chicken

The Colonel has always touted his chicken as being "finger lickin' good," but in 1991 the fast-food giant pivoted away from using the word "Fried." Henceforth, it would be known as KFC. 

2. Datsun

The Japanese automaker made a splash in the States in 1968 with its 240Z. Millions of suburban kids lusted after the sporty coupe. In 1986, the brand was dropped in favor of its parent company, Nissan.

3. Nestle's Quik

Quik holds a special place in our hearts. Not just because of all the chocolate we drank as kids. Producers picked Adam West to play Batman because of his work in a Nestle's Quik commercial. In 2003, the global brand officially became Nesquik, as it had been called in Europe. This forced the Quik Rabbit to change the "Q" around his neck to an "N."

4. WWF

Hulk Hogan. Rowdy Roddy Piper. Junkyard Dog. The three letters "WWF" bring to mind muscular supermen of the 1980s. The pro wrestlers had their own cartoons, toys and ice cream bars. In 1999, that changed forever when the entertainment company rebranded as WWE.

5. Sugar Smacks

Of course, they tasted better with Spock on the box. The fear of overly sugary cereals forced Kellogg's to change the name to Honey Smacks in the 1980s. A decade later, this was shortened again to just plain Smacks.

6. International House of Pancakes

In 1973, the lengthy International House of Pancakes was understandably boiled down to the catchy, poppy "IHOP." But "International House of Pancakes" sounded so sophisticated. You felt like James Bond eating a stack of silver dollars.

7. Willy Wonka

The most recent change on this list still stings. In 2017, the Wonka candy brand which gave us delights such as Nerds, Runts and Skrunch officially became known as "Nestle Candy Shop." This prompted fans to start a petition to change the name back — and caused outrage in general

 
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PeterGuerin 18 months ago
I still call FedEx "Federal Express" myself.
RobCertSDSCascap 23 months ago
#5- Why change the recipe when you can just change the name?
dth1971 24 months ago
What about these other name changes of the past
Allegheny Airlines - US Air/US Airways
American - Amoco
Pizza Time Theatre - Chuck E. Cheese's
Children's Supermart/Children's Bargain Town USA - Toys R Us
Carson Piere Scott - Carson's
Bank Americard - Visa
Lacey dth1971 23 months ago
Master Charge to Master Card
ImdaPrincesse dth1971 20 months ago
Comisky Park to whatever-the-fkuc... And tore it down.
mapman1071 dth1971 18 months ago
some American Stations changed to Amoco, The company had to keep some stations with American so not to break the Contract with Standard Oil. The same thing with Standard and Chevron.
jeopardyhead 24 months ago
I was pleasantly surprised when Pollo Tropical changed back to its original name from TropiGrill.

I think the only brand name change I got used to was WHTQ from Q96 in spite of the fact that I initially had a real problem with the change.
What is WHTQ from Q96. Is Q96 a radio station?
Plover, Wisconsin area radio station.
SalIanni 24 months ago
Another one that wasn't mentioned was Esso. The gas station chain changed their name to Exxon in the early 70s in the US and I never understood why. Whenever I see that name, I keep thinking about the big Exxon Valdez disaster in the 1980s. That couldn't have helped in marketing the product. In Canada, the brand is still known as Esso and I'm very happy about that. What I don't like at all is the KFC change. I still think of it as Kentucky Fried Chicken. What I hate even more is that no-talent hack Reba McIntire playing Col. Sanders in those awful commercials that do a great disservice to the Colonel's memory and the great franchise that he helped to build.
If you think Reba has been doing a "disservice," then you probably think all of the ones who have donned the white suit have done disservice as well. Folks like Rob Lowe Norm MacDonald, George Hamilton, Ray Liotta, Jim Gaffigan.
EllisClevenger 24 months ago
WWF/World Wrestling Federation was forced to change to WWE/World Wrestling Entertainment.
In 1998? WWF (wrestling) lost a lawsuit brought by WWF/World Wildlife Fund because of the similarity of the abbreviation and the name. It alleged that monetary damage was done to WWF (wildlife) because of the similarity.
Actually it was all because of the internet! Because both abbreviations were the same they the WWF didn't want to have people spell out World Wildlife Fund just to go to their site all the time(yes now we have tons of extensions other than .com and bookmarks so kinda pointless). So they took them to court and since the WWF was around long before the WWE. The decision fell on the WWF being the victors. This was not a terrible thing in McMahon's eyes. Now they are WWE and considered "Sports Entertainment" they are able to go into states/providences/countries/etc. that previously they weren't able to be in due to "publicized fighting" laws. So the only money lost by the WWF was wasting their own money going to court for something that would've cleared itself over time.
Brian EllisClevenger 23 months ago
Thanks for pointing that out; I remembered that info as well. The name WWF just sounded better.
Didn't Radio Shack do that to Auto Shack?
I had to look that one up, and it's confusing. YES, I did find where Radio Shack sued and won and forced Auto Shack to become AutoZone.

YET, there IS an Auto Shack web site today. https://www.autoshack.com/

Also an AutoZone web site. https://www.autozone.com/
WILD Brian 18 months ago
To expound upon the WWF/WWE name change the company name was actually Titan Sports inc. until 1999 and then it was briefly renamed WWF inc. on May 8, 1998. A year later it was renamed again to WWFE INC. On May 5, 2002, the World Wrestling Federation announced it was changing both its company name and the name of its wrestling promotion to World Wrestling Entertainment (WWE). Although mainly caused by an unfavorable ruling in its dispute with the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment.

On April 7, 2011, WWE, via the WWE Corporate website, announced that the company was ceasing use of the full name World Wrestling Entertainment and would henceforth refer to itself solely as WWE, making the latter an orphan initialism. This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. - Wikipedia
Soraya 24 months ago
Not a fan of the new commenting system. Each comment "box" takes a lot of screen space and you can't edit your comments. There was nothing wrong with Disqus, why change it?
Lacey Soraya 23 months ago
While I agree with you, this is the third time you have posted this.
We get the point.
ImdaPrincesse Soraya 20 months ago
I couldn't register with either FB or Twitter. I had to use my email.
Pacificsun 24 months ago
The reason for the name change: https://www.rd.com/food/fun/kfc-kentucky-fried-chicken-name-change/
I think Soraya was inquiring about why METV stopped using Disqus.
Dawn 24 months ago
Some of the changes came about, because customers shortened the names (KFC & IHOP) .
stephaniestavropoulos Dawn 24 months ago
Same with FEDEX. Customers shortened that name, as well.
Sunny D (Sunny Delight) is another victim of simple laziness.
anthony 24 months ago
Thought I would never get use to VISA(Bank Americard).But I did.Same thing with Nissan and IHOP.But I will probably never call Kentucky Fried Chicken KFC.
MrsPhilHarris anthony 24 months ago
I never say KFC either.
Martin MrsPhilHarris 24 months ago
I've always just referred to it as "Colonel Sanders'"
ImdaPrincesse anthony 20 months ago
We called it that in the mid-80's in my little town.
Amalthea MrsPhilHarris 18 months ago
I not only don't say KFC, but I also will not go there again, after they ruined an anniversary for us. My husband & I wanted to have a picnic with our daughters on the spot where he proposed. Like on the day he proposed, we picked up KFC (which I'm using for typing purposes), paying extra for boneless, as my husband can't eat bone-in chicken due to a mouth problem. We got up to the spot, only to find our bucket of chicken full of bone-in! We contacted them; they told us to come back, so we did. The manager took our information and promised us a free meal the next time we came in. One week later we decided to take advantage of that...and were told that they wouldn't honor it. We tried for a year to contact the parent office to complain, to no avail. That was the last time we ever went for KFC.
Jeffrey 24 months ago
Well, My mom had a Datsun blue B-210 four door sedan, and it was a cute and good little car. I forget or never knew what model year it was. Sometime in the early to mid 1980s.
What does the talk about your mother's "cute little Datsun" have to do with the topic of this article? The article is about name changes. Was it at some point, the Datsun name was changed?
#2 in the list. Datsun changed to Nissan.
Read the article and get a grip... You're very angry.
mapman1071 ljs566 18 months ago
Nissan Corp IS planning to bring back Datson as a lower level in emerging markets with Nissan as a Mid Level and keeping Infinity as the High Level
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