Are you loyal to these 20 brands?

Boomers' 20 most-trusted brands.


Face it, you're part of a demographic with a lot of buying power. Whether you want to be or not, you most likely belong within an age segment that corporations have studied fervently. Why? Because they want to know more about you

Morning Consult is a "Decision Intelligence" company that collects data to determine consumers' loyalty to brands. 

According to MSN, the "loyalty index" is determined as follows:

Favorability Score: The percentage of consumers with a favorable opinion of the brand.
Trust Score: The percentage of consumers who trust the brand to do the right thing.
Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.
Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.

So, we want to know... Do you agree that these are the twenty brands you're most loyal to today? Take our poll and see how your opinion compares to that of your peers! Let us know your thoughts and feelings in the comments section below! 

  1. UPS
  2. Home Depot
  3. USPS
  4. Lowe's
  5. FedEx
  6. Amazon
  7. Hershey's
  8. AAA
  9. Tide
  10. Cheerio's
  11. Crest
  12. Ace Hardware
  13. Weather Channel
  14. Campbell's Soup
  15. Reynolds Wrap
  16. Betty Crocker
  17. Subway
  18. Clorox
  19. Dollar Tree
  20. Kellogg's

Are you loyal to these 20 brands?

Your Result...

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KayFetzer 4 months ago
Wow, 90% similar! Tide is a definite no. Hubby is allergic!
JHP 4 months ago
#11 - heads up - try Tom's of Maine for toothpaste:) - it's hard on the wallet but good on the choppers

another strange quiz fer sure
JeffPaul76 4 months ago
"75% similar" ------75% similar to the most popular responses"
RobertK 4 months ago
75% With costs rising the way they have been these days, it's getting difficult to stay loyal to any product or business...
Sweendog 4 months ago
75% - age driven don’t you think?
Ratt1959 4 months ago
65% similar. Mainly go by price now.
JERRY6 4 months ago
they should have had used to be loyal to tis brand as many were trustworthy , not so much now
Zip JERRY6 4 months ago
Spaceseed 4 months ago
Don’t shop Kellogg or Starbucks.
Zip Spaceseed 4 months ago
I go one further, I call them StarBlecchs.
JHP Zip 4 months ago
what idiot would pay $6 + for a coffee?!
IndianaRockz 4 months ago
I'm loyal to Prell shampoo & Dial soap (gold or original white bars).
I WAS loyal to Gain laundry soap, Dawn blue dish soap, Downy April Fresh & Tide Mtn Spring until they ALL changed their scents but kept the same scent names.
Then, I was loyal to Final Touch fabric softener until it was discontinued last year ..... then I was so happy this week to see it again on the shelf at Wallyworld so I grabbed 4 big bottles then felt suspicious because the label had slightly changed so I opened a bottle to check to see if the scent was the same but NO, they brought it back with the same scent name but totally changed the scent! So, I put all 4 bottles back.
I'm SO sick & tired of companies doing this.
BuddyHinton IndianaRockz 4 months ago
um, are you OK?? 😂
WVsassy BuddyHinton 4 months ago
Ummm, OP actually has a point. It’s the same with makeup. You use a foundation for years, then all of a sudden they keep the number of the shade, but change the shade itself. Doesn’t matter if it’s detergent or makeup, when you find something you like and are loyal to it for years, it’s annoying when the company all of a sudden goofs with it.
IndianaRockz WVsassy 4 months ago
WVsassy, I agree with you 100%! It is an expensive hassle trying to find the right shade of foundation, money down the drain only to find one that is right to have the company 'tweak' it & change it or 'surprise'...discontinue it! Weeks ago I bought a Revlon eyeshadow quad that I had bought & liked years ago, same color name except it had a sticker saying "new & improved formula" on it, well it is totally different in texture & color when applying. So no, it may be new but definitely not improved, old formula was better, to me.
IndianaRockz BuddyHinton 4 months ago
LOL mayyybe!!!
But I have one more thing to complain about-----getting jipped now on the size of microwave popcorn bags! "Shrinkflation" has hit my Orville popcorn, went from 3.29oz bags down to 3oz. Makes a big difference. When companies give u a bonus size of something they plaster stickers all over it announcing the bigger size but when they make their product secretly smaller, they say nothing on the box/pkg & lay low & wait for you to discover it on your own: "Surprise!!! We jipped you!"
JHP IndianaRockz 4 months ago
so damm true - but the quickie shopper that sit in their car and get their goods delivered to them ; don't really care or are ignorant to that downsizing of packaging
Wendy57 4 months ago
These are my least favorite type of quizes.
MikefromJersey Wendy57 4 months ago
I concur.
I got "80% similar to the most popular responses"
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