Move over Marvel, General Mills wants to make a movie universe around Count Chocula
Also starring Frankenberry, Boo Berry, Frute Brute and Fruity Yummy Mummy.
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You can hardly blame the cereal giant General Mills for recognizing the potential of a movie universe based around its memorable monster characters. Combine the popularity of the fiercely clever LEGO movies with the dependable box office behemoth that is the Marvel Cinematic Universe, and it won't take long before you start to wonder: Is Count Chocula finally ready for his close-up?
In an Instagram post back in October, the cereal company seems to think the Count is ready, and so are his cereal sidekicks Frankenberry, Boo Berry, Frute Brute and Fruity Yummy Mummy. See the post below that calls for Hollywood's best filmmakers to help them make the General Mills Monster Cereals into their own cinematic universe:
Of course, kids who remember Linus the Lionhearted recognize that this notion of cereal mascots as onscreen stars beyond their own commercials is actually nothing new. Linus was the mascot for the discontinued Heart of Oats from Post Cereals, and his commercials were so popular that he got his own TV series. It originally aired from 1964 to 1966, but it remained on air in syndication through 1969. If you loved that cartoon, chances are your the target market for General Mills' unique monster movie project.
What do you think? Would you watch movies connected to these cherished characters or does the Count belong exclusively on the cereal aisle?