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William Conrad was the secret voice behind these pop culture classics from your childhood

The man who played Cannon played a unseen part in the legacy of Star Wars, Buck Rogers and The Fugitive.

As the star of Cannon, William Conrad made for one unlikely — and awesome — action hero. Heavy set and middle-aged, Cannon was quick to apply rough justice on criminals. The detective would climb out of his ice blue Lincoln Continental and slap around a hooligan without second thought. He even had a trademark fighting move — the Cannon belly bump.

While Conrad was a wonderful physical actor, his long career was perhaps reliant on his deep, authoritative voice. He began, naturally, in radio, most notably as the star in Gunsmoke. His Marshal Matt Dillon was deemed better heard than seen, however, and the role was recast with James Arness when the show made the leap to television.

But Conrad would get a chance to quietly — well, not "quietly," more surreptitiously — work on the Gunsmoke TV series years later. He narrated an episode in the 19th season. That was just one of his many notable and overlooked voice-over gigs. 

Here are some more projects you will probably fondly recall from your childhood. Yes, Conrad was the narrator in all of them.

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1

Rocky and Bullwinkle

1959–61

Rocky and His Friends, better known as the The Rocky and Bullwinkle Show, lovingly spoofed the old film serials of cinemas earliest days. There was a dastardly villain tying damsels to railroad tracks. Each episode ended with a cliffhanger — over which William Conrad would announce two potential titles, something along the lines of, "Be with us next time for 'Avalanche Is Better Than None,' or 'Snow's Your Old Man!'" Half a decade later, Batman would do a similar thing. But it seemed funnier in Conrad's stentorian voice.

2

The Fugitive

1963–67

A train speeds through the night. "Name: Richard Kimble. Profession: Doctor of Medicine. Destination: death row," Conrad declares, as Kimble gazes at his reflection in the window. "Richard Kimble ponders his fate, as he looks at the world for the last time… and sees only darkness." The locomotive derails! The chase is on! Each episode of this perfect thriller opened in the same manner, and it grabbed you by the guts each time. Conrad helped set the tone as much as the noir poetry of the opening.

3

That unforgettable "Keep America Beautiful" Public Service Announcement

1971

His name was Iron Eyes Cody, but he was best known for shedding a single tear. The actor became a pop culture icon in the 1970s due to this lasting anti-pollution PSA. As Cody paddled his canoe through the filthy waters alongside a factory, Conrad intoned, "Some people have a deep, abiding respect for the natural beauty that was once this country… and some people don't." Cut to some jerk in a speeding car, throwing his trash out the window at Cody's feet. Cue the crying. Without Conrad's affecting narration, it would have seemed sillier.

4

Gunsmoke - "Women for Sale"

1973

In season 19, two decades after he was passed up for the role of Matt Dillon, Conrad lent his voice to the two-part tale "Women for Sale." For those familiar with the radio series, it must have been weird to hear Matt Dillon 1.0 narrating a story for Matt Dillon 2.0.

5

The Making of Star Wars

1977

After the unpredictable, unprecedented blockbuster of Star Wars, there were loads of specials to continue mining its success. On September 16, 1977, mere months after the original theatrical release, ABC aired this behind-the-scenes look at the movie. It was billed as "The Making of Star Wars …as Told by C-3PO and R2-D2," but William Conrad was the true narrator. In his warm leather voice, Conrad detailed the creation of the sci-fi spectacle. It was one of the earliest demystifying documentaries of this kind, one that inspired thousands of children to become filmmakers themselves. Oddly, Conrad's original narration was replaced on the VHS version.

Image: Lucasfilm / IMDb

6

Buck Rogers in the 25th Century

1979–80

Already linked to the Star Wars universe, Conrad was the obvious choice to narrate this small-screen space adventure that followed in its wake. If you needed to explain a concept or backstory in 30 seconds, Conrad was your man. We miss when TV shows would clearly explain themselves like this. "For 500 years, Buck Rogers drifted through a world in which reality and fantasy merged into a timeless dream," Conrad proclaimed each week in the opening credits.

7

The Lone Ranger

1980

Conrad returned to his cowboy roots in this cartoon reboot, part of The Tarzan/Lone Ranger Adventure Hour. Few have ever been better at blurting, "Hi-Yo, Silver! Away!" Not only did he narrate, he played the Lone Ranger, as well.

Image: Filmation

8

Manimal

1983

The crime-solving adventures of a shape-shifting man, Manimal was pure, delicious 1980s cheese. It opened with the roar of a panther, but Conrad was the real beast behind the microphone, providing uncredited narration for the action hour.

Image: 20th Century Fox Television

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