12 truly bizarre product mascots that made us lose our appetites
We'll never be able to forget about the California Raisins.
Everyone knows Tony the Tiger and Ronald McDonald. Just like logos and jingles, mascots are an important way to build brand awareness and boost sales. Great mascots can last for decades and become and integral part of the pop culture.
However, for every mascot that clicks with consumers, there is one that turns heads for all the wrong reasons. Theis odd dozen probably seemed like a good idea at one point in time. But through the creative process, they just got a little, well, odd.
Did any of these mascots freak you out?
1. Krinkles the Clown
Post cereal strived to give kids nightmares by creating Krinkles the Clown for its Sugar Rice Krinkles. Never before has there been a more terrifying mascot, especially for coulrophobes. The worst part is Krinkles was a replacement for the brand's original mascot.
2. Early Ronald McDonald
While clown mascots are never a safe bet, we have to admit today's toned-down Ronald McDonalds is a lot better than the disheveled version from the 1960s.
3. Mac Tonight
Despite being one of the biggest fast food chains in the world, McDonald's has churned out some bizarre mascots. Case in point: Mac Tonight. The crooning moon baffled consumers in the 1980s and created a lawsuit, which the corporation ultimately lost.
4. Big Mixx
Big Mixx was a cereal in the 1990s that combined a bunch of different cereals into one box. Kellogg's decided to create a mascot to match the product by piecing together "Big Mixx" like Frankenstein's monster. The finished product was part chicken, part wolf, part moose, part pig and all confusing.
Image: Mr. Breakfast
It's fitting that a cereal named Grins & Smiles & Giggles & Laughs would get a peculiar mascot, but we're not sure why Ralston chose to create a giant-eared machine named Cecil who's constantly in a bad mood.
6. California Raisins
Legend has it someone at the California Raisin Advisory Board famously came up with the idea for the fictional R&B cover band by saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine.'"
While that idea was cute and innovative, the popularity of the original commercial spawned more R&B covers from the singing raisins.
7. The Domino's Noid
The Noid was supposed to be annoying, which is a risky marketing tool. The mischievous mascot's sole purpose was to thwart fast and efficient pizza delivery by Domino's in the 1980s.
8. Sir Grapefellow
General Mills rehashed bitter memories of World War I by releasing Sir Grapefellow cereal, named after its mascot. The WWI fighter pilot even had a rival cereal, Baron Von Redberry.
9. Blue Gnu
Kellogg's took the Southern African mammal, dyed it blue, and turned it into a clownish mascot for its orange flavored Kombos cereal. Other than the rhyming name, the Blue Gnu didn't make any sense, and consumers noticed.
Image: eBaum's World
The Freakies were mutated creatures that lived in trees and ate cereal for every meal. Every character had a backstory, but it wasn't enough to save the cereal from extinction.
We're not really sure what Grimace is and what his purpose is in the world of McDonald's mascots. He's not a bad guy like the Hamburglar, and he's not there to promote certain menu options like Birdie the Early Bird. Instead, he just kind of hangs out with Ronald McDonald and waddles around with his short legs. He was especially eerie in his early six-limb incarnation.
No list of appalling mascots would be complete without the Spongmonkeys. The deformed rodents sang/screeched about their love for the sandwich place in the early 2000s. Did we talk about Quizno's? Yes. Was it for all the wrong reasons? You bet.